LATAM Originals | Rosario Tijeras, Yo No Soy Mendoza & Tangos, Tequilas y Algunas Mentiras

LATAM Originals | Rosario Tijeras, Yo No Soy Mendoza & Tangos, Tequilas y Algunas Mentiras

Client

Sony Pictures Latin America

Role

Brand Identity & Campaign Support Lead

Tags
Streaming OriginalsBrand IdentityEPK Production
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Client: Sony Pictures Television LATAM

Platforms: Netflix (Rosario Tijeras, Yo No Soy Mendoza) + Amazon (Tangos, Tequilas y Algunas Mentiras)

Role: Brand Identity & Campaign Support Lead

Focus Areas:

  • Tone, Look & Feel Development
  • Key Art Strategy
  • Narrative Direction
  • EPK Production
  • Stakeholder Alignment

Project Breakdown

Rosario Tijeras – Netflix

  • Scope: Tone, Tagline, Look & Feel for the show. + Key Art Concept + EPK assets for international sales and promo use
  • Outcome: Netflix used the KA for launch. All other materials used by Sony’s Distribution team for downstream windows

Yo No Soy Mendoza – Netflix

  • Scope: Tone, Tagline, Look & Feel for the show + Key Art Concept + Social Media dynamics + EPK assets for international sales and promo use
  • Outcome: EPK materials were later edited for Netflix’s campaign. Launched with fully aligned brand voice

Tangos, Tequilas y Algunas Mentiras – Amazon

  • Scope: Trailer + Tone, Tagline, Look & Feel for the show + Key Art Concept
  • Highlight: Delivered in record time and ranked in Amazon’s Top 10
  • Approvals: Amazon directly involved in final approvals

Execution Notes

  • All shows included EPK production: behind-the-scenes, talent shoutouts, and global promo asset delivery
  • Social Media edits were built from core EPK shoots
  • Branding decisions (titles, tone, color language) followed a flexible framework to match each platform’s voice

Results

  • All three titles premiered in the Top 10 on their respective platforms
  • Delivered on tight timelines with cross-team approvals (Amazon + Netflix + Sony)
  • Creative assets remain in use for distribution, reruns, and platform resale